Impact Journey with Julia S

Customers as citizens - Baptiste Carriere-Pradal of Sustainable Apparel Coalition

Episode Summary

From his perspective on the sustainable transformation of the fashion industry, Baptiste reflects on the growing role of all of us as citizen-customers.

Episode Notes

THE IMPACT. Baptiste is:
-VP Europe at the Sustainable Apparel Coalition, the industry's leading alliance for sustainable production, where he leads transparency and government engagement
-On the Steering Committee at the Global Fashion Agenda, the leadership forum to make sustainability fashionable, which organizes the annual Copenhagen Fashion Summit
-Formerly Head of Sustainability at Decathlon, the largest sporting goods retailer in the world

THE JOURNEY. In our conversation, we explore:
-Dystopian fiction and winemaking as inspirations to enter sustainability
-Changing corporate behaviors by changing the view from customers to citizens
-The difference between storytelling and systemic change, how it all collapsed in Rana Plaza, and how transparency is key to getting back on track